How Smart Labeling Can Prevent Wine Fraud
Counterfeiting is a major problem for the global wine market. New and highly innovative printing and labeling technologies are needed to prevent the fraud.
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Why the Right Colour System Is Crucial for Packaging
As colours are the language of packaging it is very important for brands to choose the right ones. This article examines how the colour space PMS might help with this decision, and which advantages it brings along.
Continue ReadingStartup Presents Patented Plastic Deinking Technology
Cadel Deinking, a Spanish start-up, invented a new technology to deink various plastics before they are recycled. The innovative method can be applied to all plastic materials and is completely free of solvents and other hazardous chemicals.
Continue ReadingTop 5 Next Generation Technologies for Label Printing
With the global market for label printing growing continuously, new demands for manufacturers come up. Newest studies have shown that there are five key technologies helping them to be ready for the future.
Continue ReadingBuilding Anticipation through Luxury Packaging
Contrary to most consumers these days who seek instant gratification, luxury brands aim to increase their sense of anticipation. Three main aspects decide whether this and a strong brand association can be achieved.
Continue ReadingThe Forgotten Target Group: How Packaging Design Catches Seniors
Tetra Pak published their annual Consumer Generations Whitepaper, according to which seniors are a highly underrated target group that is far too often forgotten when it comes to packaging design. Fitting their needs, however, can easily be managed when five factors are considered.
Continue ReadingDesigning Packaging for Healthy Snacks – A New Era of Essentialism
As healthy snacks are becoming increasingly popular, packaging designers have to accommodate to new requirements. Creating a stylish and modern, yet clean-looking packaging can be a much easier task if four easy tips are followed.
Continue ReadingTwenty, the Bottle Having the Power to Reduce Emissions Worldwide
The printing and packaging industry is simply amazing. Not only do they put forth promising innovations, they also contribute to environmental protection. With her concept Twenty Design Academy of Eindhoven’s graduate Mirjam de Bruijn provides a perfect example for this.
Continue ReadingPantone Announces PANTONE 18-3838 Ultra Violet to be Color of the Year 2018
Drumrolls please: PANTONE 18-3838 UltraViolet is Pantone’s new Color of the Year! Since the provider of professional color language standards and
Continue ReadingPackaging and Labels at its Best: Digital is the Future!
Imagine walking through the supermarket. Suddenly, you see an eye-catching packaging that is up flashing. Like it wants to say
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