Mono-material coffee bags, thermoformed paper-based food trays: Packaging experts have been getting ready to step into the circular economy. But besides optimizing recyclability and balancing packaging function, producibility or logistics, there is a lot more that goes along with meeting the circular regulatory framework.
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The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?
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The best solution for products, consumers and for our environment is where dedicated companies are working on, focused on the total environmental footprint of each packaging. The big question is: How?
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With the bacteria-killing wings of insects like dragonflies or cicadas as foundation and inspiration, researchers have created an antibacterial texture to apply to food packaging to extend shelf life and reduce food waste. The ultimate goal is to use it in medicine, for example for implants, as well.
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Digital supply chains are on the rise – for good reason. The advantages are obvious: better overview, fast delivery through predictability and easier quality assurance. The pharmaceutical industry and packaging manufacturers would also benefit from this and thus make their cooperation more efficient.
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At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing!
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Koehler Paper partners up with watch manufacturer Mühle-Glashütte Collaboration project makes sustainable, luxury packaging a reality The Most Exquisite Art
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In this day and age, packaging has become indispensable in our everyday life, especially in the pharmaceutical and medical sectors. There are regulatory frameworks dictating the disposal of production waste and operating materials that have played a major part in waste management. However, it lies in our hands to lessen the burden on the climate. How can we reduce the consumables on a large scale with the help of modern packaging?
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Heidelberger Druckmaschinen AG (Heidelberg) and PURe inks Europe GmbH (PURe) have signed a Europe-wide collaboration agreement with the goal to make offset printing more sustainable. Meanwhile Ricoh in cooperation with equipment manufacturer Olbrich has developed its own plant-based ink to nurture sustainability in commercial and packaging printing.
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Customers have been asking for a way to control the quality and safety of their food packaging for years. This demand escalated even further during the pandemic. Companies like Innoseal Systems Inc., Inno-Pak LLC and Novolex are finding new solutions to address the issue.
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