Tagpackaging

Macht euch bereit fürs touchpoint packaging auf der #drupa2024: Interview mit Claudia Josephs von epda

Auf zukunftsorientierte Verpackungs- und Druckinnovationen! Ende November 2022 wurde das Konzept der drupa 2024 touchpoint packaging auf der Informationsveranstaltung vorgestellt. Noch ein Jahr, doch die Vorbereitungen für die touchpoint packaging Plattform auf der drupa 2024 laufen auf Hochtouren. Claudia Josephs von der European Brand and Packaging Design Association (epda), unserer Partnerorganisation, beantwortet in einem exklusiven Interview alle Fragen rund um die Verpackungsinitiative.

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Get Ready for touchpoint packaging at #drupa2024: Interview with Claudia Josephs from epda

For tomorrow’s packaging design and print: The concept of drupa 2024 touchpoint packaging was introduced at an informative event at the end of November 2022. One more year to go yet the preparations for the touchpoint packaging platform at drupa 2024 are in full swing. Claudia Josephs from European Brand and Packaging Design Association (epda), our partnering organization, answers all questions related to the packaging initiative in an exclusive interview.

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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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