Every year in December, the Pantone Color Institute selects the “Color of the Year”, influencing a wide branch of industries with this decision. This years’ champions are surprisingly two colours – Ultimate Gray and Yellow Illuminating.
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The U.S. Institute Pantone has launched a new shade of red to end the stigma of menstruation. The aim is to break the taboo surrounding menstruation with a color named "Period Red". The development of this shade of red is intended to encourage both women and men to talk openly about the period and related issues of social injustice.
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