As PRINT & DIGITAL CONVENTION is as close as it can get, we want to introduce you to our final highlight project: the multifunctional "All-in-One" NFC badge. The "All-in-One" badge contains an NFC chip integrated in the paper that guides participants to all relevant trade fair information while offering various other advantages to make things easier and simpler.
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At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing!
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The PRINT & DIGITAL CONVENTION diary has guided every attendee via its congress programme and has provided space for taking notes since the beginning of the congress trade show. At this year's #PrintDigitalCon, participants can do this in a more personal way than ever before. Thorsten Kinnen, Business Development Manager Commercial Printing at Konica Minolta, gives you a preview of the soon-to-be-presented highlight project in our interview.
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It’s time for the next round of showcasing the highlight projects at PRINT & DIGITAL CONVENTION 2022 with a closer look at the book project "Photobook", which shows how innovative production technologies ensure that a book becomes a multisensory experience. Constantin Schmedt, from Schmedt GmbH & Co. KG, shows you what the result looks like in a video.
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