Tagprinting

Interview with Folorunso Alakija

Folorunso Alakija is one of the most successful business women of Africa and owns a Nigerian printing company. In the interview with our Director of International Business, Dr. Clemens Schütte, she tells us about her plans for the upcoming drupa 2020.

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Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.

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