In this day and age, smart packaging is a one-way ticket to combating counterfeiting, strengthening brand protection, winning over consumers and increasing recycling rates. In other words, intelligent packaging solutions will not only boost brand integrity but will also drive the packaging sector forward – towards a digital transformation.
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The megatrend of digitalization is one of the main topics at drupa 2024. But do you know the difference between digitization, digitalization and digital transformation? Let us explain the symbiotic relationship between these buzzwords.
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The recent publishing of the “Printing Industry 4.0” report by the bvdm is the perfect occasion to dive a little deeper into this trend-setting topic. The ever-changing printing industry is on its way into a new age of digitalization. But digital transformation isn’t only about automation but comprises a variety of complex components.
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With the ongoing growth of the functional and industrial printing market, printing on non-traditional substrates will become even more popular. The glass industry could be one of the market segments which will benefit from this to a large extent.
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