The 5th edition of the reference book "Web-to-Publish|Web-to-Media: Guidelines for Cross-Media Production" has just been published and has already been presented at the PRINT & DIGITAL CONVENTION 2022. drupa is a long-standing cooperation partner of author Ira Melaschuk, who also gave a presentation on the topic at the convention. We spoke with her.
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Augmented and virtual reality has made its way into the print industry since 2016. At our last drupa trade show, it was still a future technology to watch, but by now, it has established a strong foothold in our industry. With these five examples or AR and VR in print, we want to show you why we are so fascinated by the options these technologies provide.
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Adobe recently introduced a new technology: their Project Glasswing. It’s a new mixed reality technology, which connects physical objects with on-screen-editing with Adobes programs such as Photoshop or Premiere Pro. A transparent showcase, which revolutionizes the world of editing and presentation.
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The Gronau-based digital signage software specialist Videro AG and Fraunhofer UMSICHT want to exchange real packaging for digital variants in order to protect the environment.
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Today’s work environments become increasingly digitized and connected thanks to automation, cloud infrastructures, big data and the IoT. But this is not all that industry 4.0 has to offer: More and more virtual and augmented reality applications are entering productions plants.
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From virtual interior design to catching Pokémon in the streets of your neighbourhood –augmented reality apps are in trend. We checked out the Top 10 and if they’re worth your devices memory.
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Here comes a special edition of our future links featuring the latest news on augmented reality. Find out all about AR pups, the challenges for VR and Pokémon Go, but also why this sector experiences a gold rush and how governments offer financial support for its further development.
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This edition of our Future Links is all about multichannel solutions, virtual reality and apps. Read all about how Amazon helps choosing an outfit, people can touch the virtual, an app turns data into holograms, to use television ads the best and what the classic game snake is looking now.
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